‘PEAK MEAT’: HOW PLANT-BASED ALTERNATIVES WILL TAKE OVER EUROPE BY 2035
By David Walsh
The rapid growth of plant-based meat alternatives will mean Europe will reach “peak meat” by 2035, according to a new report.
Published by Boston Consulting Group (BCG) and Blue Horizon Corporation, the Food for Thought study suggests that meat consumption will be in decline by 2035 in Europe, as protein alternatives reach parity on price and quality.
In 2020 alone, consumers worldwide ate 574 million metric tons of meat, seafood, dairy, and eggs, which equates to almost 75 kilograms per person.
In comparison, about 13 million metric tons of protein alternatives were consumed globally last year, just 2 per cent of the market.
The report forecasts that plant-based proteins will capture 11 per cent of the meat, seafood and dairy market by 2035, rising to 97 million metric tons.
THE ENVIRONMENTAL BENEFITS OF GOING VEGAN
With the growth of veganism all around the world, an increasing number of people have already made the switch to plant-based alternatives.
Research carried out in 2020 by German plant-based supermarket chain Veganz found that the number of vegans in Germany alone had doubled in four years from 1.3 million to 2.6 million, or 3.2 per cent of the population.
As well as Germany, the study also surveyed consumer habits in six European countries including Austria, Portugal and France. On average, around a third in those three countries identified as “flexitarians” having made the decision to eat less meat.
The benefits of switching to plant-based protein include lower carbon emissions, fewer ethical concerns and lessening the environmental impact of intensive animal farming, say scientists.
According to the BCG report, the decline of meat consumption will remove as much carbon dioxide emissions from the atmosphere as Japan emits in a year, and save enough water to supply the City of London for 40 years.
> Source: Euronews.Living