Prof. Tzong-Ru Lee is a distinguished academic and expert in the field of marketing, currently serving as a professor in the Marketing Department at National Chung Hsing University, Taiwan. With an impressive career spanning several decades, Prof. Lee has made significant contributions to both academia and industry.

He earned his Ph.D. from Texas A&M University, USA, where he studied from September 1991 to December 1994. Prior to that, he completed both his Master’s and Bachelor’s degrees at National Chiao Tung University, Taiwan, where he specialized in engineering and management.

Prof. Lee’s international experience is highlighted by his tenure as a Fulbright Visiting Professor in the United States in 2006, where he furthered his research and academic collaborations. He has also played a pivotal role in global initiatives, serving as the International Committee General Convener for CIBED and as a Conference Lecturer for the Asia-Pacific Economic Cooperation (APEC).

From December 2021 to April 2023, Prof. Lee was the Chairman of the International Association for Agriculture Sustainability, where he led efforts to promote sustainable agricultural practices worldwide. He is also a Chartered Fellow of The Chartered Institute of Logistics and Transport, U.K., demonstrating his expertise and commitment to the fields of logistics and transport.

In addition to his academic and professional endeavors, Prof. Lee is the Editor in Chief of the International Journal of Applied Industrial Technologies and Governance (IJAITG), where he oversees the publication of cutting-edge research in industrial technologies and governance.

Prof. Lee’s extensive experience, international perspective, and leadership roles make him a highly respected figure in his field.